Who is Customr
Our Story
Customr started with a straightforward idea: most businesses do not need another agency. They need someone who understands their platform, their data, and their customers well enough to sit alongside the team and get things done.
Our team are specialists with decades of combined client-side experience across enterprise businesses in Australia, New Zealand, and international markets. We kept seeing the same pattern: capable platforms, unclear strategies, and teams stretched too thin to close the gap. So we built a business around closing it.
Today, Customr embeds with businesses as a fractional part of the team. Senior CRM, loyalty, and customer technology expertise, without the layers or slow turnaround of a traditional agency, and a partner that truly cares about your business.
How We Work
We do not hand over a strategy and wish you luck.
We stay. We work inside your systems, alongside your people, with shared ownership of the outcome.
Every engagement is scoped around what will actually make a difference. No bloated retainers. Just clear thinking, honest advice, and hands-on delivery.
What We Believe
We say what we think. If something is not working, we will tell you. If we are not the right fit, we will say that too.
We own the outcomes, not just the outputs. If we recommend it, we stand behind it.
Long-term partnerships, not transactional engagements. Most of our clients have worked with us for years, because we truly care about their businesses and the people running them.
CRM, lifecycle, loyalty, and customer technology is all we do. That focus is what makes the difference.
The Team
An intentionally small team. Senior people. When you engage Customr, you get the people who do the thinking and the doing.
With a deep understanding of CRM, loyalty, customer technology and data built both client-side and across agency environments, we have intentionally built a team of subject matter experts. We have worked with brands such as Adore Beauty, Foodworks and Modibodi, and that expertise shapes how we work with businesses like yours.
From our clients
Here’s what they shared about their experience working with our team.
“Working with Customr feels less like engaging consultants and more like having an extension of our own team. They have contributed meaningfully to the strategic direction of our loyalty program, while also rolling up their sleeves to help deliver it. Their ability to balance long-term vision with day-to-day execution has been instrumental in progressing our loyalty goals.”
“Customr has worked with GRB for three years as a true extension of our eCommerce and CRM team, shaping our CRM strategy, automation flows, segmentation and eDM mapping, and driving how our Loyalty Program plugs into Emarsys and our ERP. They are genuine CRM experts: experienced, practical and proactive in working towards our business goals.”
“Customr have been an invaluable partner in helping us get behind the hood of our CRM platform. Their expertise across omnichannel optimisation, tracking and reporting frameworks has given us far greater clarity and confidence in how we use CRM to drive commercial outcomes in a way that aligns with our brand and customer expectations. The team is genuinely invested in long-term success and operates as a true extension of our internal team.”
“Customr took the time to deeply understand our systems, structure and ways of working, uncovering valuable member insights through a data-led approach. Their work provided a clear roadmap for both immediate improvements and long-term growth, and they rolled up their sleeves to help execute key initiatives, bringing a truly collaborative approach throughout.”
Want to know if we are
the right fit?
Book a call. We will be straight with you
