Technology
& Platforms
The Problem
The tool is live. The team has been trained. But six months later, adoption is patchy, half the features are unused, and the business case is harder to justify.
Or the problem is earlier: disparate systems, fragmented data, integrations that do not talk to each other, and no clear picture of what the stack should look like.
What We Do
We work across two distinct areas: helping businesses understand and realise value from their existing technology, and supporting them through the process of finding and implementing something new.
We work across the full customer technology landscape, covering marketing automation platforms, CRMs, personalisation tools, loyalty engines, and the integrations that connect them. No vendor bias. We recommend what fits.
Platform Selection and Setup
Choosing a new platform is not just a technology decision. We support the end-to-end vendor selection process, collaborating with your internal technology, marketing and senior leadership teams to ensure all bases are covered. We become the central point that translates requirements across departments, pressure tests vendors, and supports the commercial conversations, done right the first time.
Tech Stack Review
A full audit of your customer technologies. We map your current architecture, identify gaps, limitations and commercial inefficiencies, assess how well your systems talk to each other, and recommend improvements or better-fit tools.
Implementation & Migration
Moving to a new platform or fixing what you have. We support the end-to-end process alongside your relevant internal teams, covering data migration, integration mapping, workflow configuration, and training. We stay until it is working properly, not just technically live.
Deliverability
We monitor and improve your email deliverability so your messages actually reach your customers. Sender reputation, authentication, list hygiene, and ongoing performance tracking.
Training & Documentation
Most technology is underutilised because of gaps in team training. We make sure your team can use the technology properly with walkthroughs, how-to documentation, guided videos, and hands-on training. The goal is to make your team more capable, not more dependent on us.
Ongoing Support
Platforms evolve. Teams change. We provide embedded support to keep everything running and improving. When something breaks or a new feature launches, you have someone who already knows your setup.
Tech Partners
We work with leading CRM, marketing automation, and customer data platforms. These are tools we use daily, across real client environments.
Real projects. Real outcomes.
The data was there. The systems weren't talking to each other.
Customr rebuilt the data and technology foundations for Viktoria & Woods, unlocking personalisation, better customer visibility, and a more connected experience across online and in-store.
From our clients
Here’s what they shared about their experience working with our team.
“Working with Customr feels less like engaging consultants and more like having an extension of our own team. They have contributed meaningfully to the strategic direction of our loyalty program, while also rolling up their sleeves to help deliver it. Their ability to balance long-term vision with day-to-day execution has been instrumental in progressing our loyalty goals.”
“Customr has worked with GRB for three years as a true extension of our eCommerce and CRM team, shaping our CRM strategy, automation flows, segmentation and eDM mapping, and driving how our Loyalty Program plugs into Emarsys and our ERP. They are genuine CRM experts: experienced, practical and proactive in working towards our business goals.”
“Customr have been an invaluable partner in helping us get behind the hood of our CRM platform. Their expertise across omnichannel optimisation, tracking and reporting frameworks has given us far greater clarity and confidence in how we use CRM to drive commercial outcomes in a way that aligns with our brand and customer expectations. The team is genuinely invested in long-term success and operates as a true extension of our internal team.”
“Customr took the time to deeply understand our systems, structure and ways of working, uncovering valuable member insights through a data-led approach. Their work provided a clear roadmap for both immediate improvements and long-term growth, and they rolled up their sleeves to help execute key initiatives, bringing a truly collaborative approach throughout.”
