Data & Insights
The Problem
Most businesses have more customer data than they know what to do with. Reports get pulled, dashboards get built, but the decisions still feel uncertain.
The issue is not the data. It is the gap between what the data says and what the team does with it.
What We Do
We work with your transactional, engagement, and platform data to surface the metrics that matter. Whether your data sits in your website, ERP, marketing automation platform or CDP, we know how to extract or connect it, make sense of it, and turn it into recommendations your team can act on.
Deep Dive Data Review
Don’t have a baseline understanding of your customer metrics such as LTV, retention or tenure?
We complete a thorough analysis to provide the visibility that is hidden away in your systems.
Reporting Dashboards
No expensive tools, no complex layers. We build reports that minimise the time your team spends manually pulling data, so they can focus on the insights and actions that actually matter.
A/B and Control Group Testing
Structured testing that takes the opinion out of decisions. We design, run, and interpret tests so your team moves forward with confidence.
Customer Value Reporting
Reporting on the metrics your leadership team actually needs. The numbers that drive decisions, not the ones that look good in a slide.
Research
When data alone is not enough, we run quantitative and qualitative research to fill the gaps. Surveys, interviews, and analysis that give you a fuller picture.
Real projects. Real outcomes.
A loyalty program live for years. But was it actually working?
Customr dug into the true incremental value of Adore Society across cohorts, tiers, and redemption. Built the roadmap that became the foundation for a full program relaunch.
From our clients
Here’s what they shared about their experience working with our team.
“Working with Customr feels less like engaging consultants and more like having an extension of our own team. They have contributed meaningfully to the strategic direction of our loyalty program, while also rolling up their sleeves to help deliver it. Their ability to balance long-term vision with day-to-day execution has been instrumental in progressing our loyalty goals.”
“Customr has worked with GRB for three years as a true extension of our eCommerce and CRM team, shaping our CRM strategy, automation flows, segmentation and eDM mapping, and driving how our Loyalty Program plugs into Emarsys and our ERP. They are genuine CRM experts: experienced, practical and proactive in working towards our business goals.”
“Customr have been an invaluable partner in helping us get behind the hood of our CRM platform. Their expertise across omnichannel optimisation, tracking and reporting frameworks has given us far greater clarity and confidence in how we use CRM to drive commercial outcomes in a way that aligns with our brand and customer expectations. The team is genuinely invested in long-term success and operates as a true extension of our internal team.”
“Customr took the time to deeply understand our systems, structure and ways of working, uncovering valuable member insights through a data-led approach. Their work provided a clear roadmap for both immediate improvements and long-term growth, and they rolled up their sleeves to help execute key initiatives, bringing a truly collaborative approach throughout.”
