A loyalty program live for years. But was it actually working?
Customr dug into the true incremental value of Adore Society across cohorts, tiers, and redemption, and built the roadmap that became the foundation for a full program relaunch.
Campaigns were doing all the work. Automations weren't pulling their weight.
Customr rebuilt the lifecycle architecture from the ground up. Automations now generate the majority of email revenue, from half the campaign audience.
The data was there. The systems weren't talking to each other.
Customr rebuilt the data and technology foundations for Viktoria & Woods, unlocking personalisation, better customer visibility, and a more connected experience across online and in-store.